From the Jungle Guide at CreateApe HQ: One of Europe’s leading marketing events is hitting SoCal for the first time this year! The B2B Marketing Expo began and planted its roots in the UK.

You can’t win ‘em all peeps!! But–what I always remind myself and my team is that in the end it’s not about you, it’s about the project and the business.

Isn’t it bananas how fast Apple releases a new and improved product every quarter? Ever wonder why they are even able to sell those new products so rapidly after just launching the last one?

SEO. It’s another one of those acronyms and buzzwords people in the tech space love to throw out. SEO stands for search engine optimization, and it’s the reason why certain keywords show up first when using search engines.

If you’re in the design space, you’ve probably heard the acronym CTA. While it sounds like a disease, CTA stands for “Call To Action.”

What’s better? Web based application versus a native iOS/android app? So you have an idea for a business and want to get it out in the world.

CreateApe is excited to announce that our founder, Alessandro Fard, will be holding a Mobile Design Workshop in Los Angeles.

We can’t discuss UX without mentioning user interface (UI) because the two are often connected, and also frequently confused.

In 2011, E.B. Boyd wrote an article for Co.Design about the story behind Facebook’s Timeline feature.

Google, Amazon, and Apple are among the strongest brands of the last decade. They have created billions in brand value and have industry-leading business performance.

Color is shown to be a significant determinant for both website trust and satisfaction. Color has the potential to communicate meaning to the user and influence their perception through the priming effect...

With recent news coming in about the potential Facebook data hacks (overshares, breach of trust, etc.) I thought it was a good time to start talking about the safety of our individual (and business) footprints.

What separates one designer from another? Client satisfaction. I know it sounds overly simplistic but it’s 100% the truth. All of us are creative and our design arsenal varied, but the repeat customer is what separates the “successful” designer from the wannabes.

Mobile app development is quickly taking center-stage in development as more and more development becomes mobile first. Implementing best practices for mobile design is a key to getting your app in stores and used frequently.

Loving this article by Gabriel Shaoolian for Entrepreneur. Great tips and the stats to back them up! Check it out 😊 Growing any business is, well, tough business. You’ve got your hand in every pot while simultaneously wearing every hat.

Don’t start designing without insight If you don’t have time to do research, still observe. Still find that nugget of new information that changes the way a customer’s life will be as a result of your product, service, or brand.

I tend to keep my religious preferences to myself for the most part. Well, at least within the business world. Sadly I’ve found that some people, in the tech space in particular, can be a tad “put off” when they find out I’m a Christian.

Imagine the scenario: You’ve lost your current superstar employee. Or you see the market changing and you want to find a pro to fill a newly created position.

Strictly speaking, user experience design does not require empathy, but it’s a huge practical advantage. I like getting definitions on the table first to make sure we’re all talking about the same thing. Both UX and Empathy can be broad words.

Everyone knows the problem: clients need us to be more innovative. So how do we get together and mobilise creativity? In designing digital experiences, creativity is often relegated to a designer and the onus is on the designer to provide the creative solution.

User Experience Testing (also referred to as UX testing, or User testing) is the process of learning how your users engage with your digital product or service, both in terms of what they do and why they do it.

There is a lot you can do to drive traffic to your website: on-page search engine optimization (SEO), promoting it on social media channels, search engine marketing (SEM), display ads, direct mailers, and email campaigns, just to name a few.

Are you starting to suspect that it’s time for a website update? Have you looked into the possibilities and seen words like “parallax” and “mobile responsive” pop up without any real explanation?

Obviously your time is valuable. But when somebody hires a UX/UI expert they aren’t hiring you just for your time. They are hiring you because you are uniquely qualified to solve their problems.

UC Berkeley Extension announced this week that it’s launching its own UX/UI Boot Camp. Why is this important? Because this intensive 6-month program signals a shift in the way people think about UX/UI.

Everybody has probably heard of the concept of “saying yes to success” but that’s not always the best choice. Say “yes” to every opportunity, and every idea.

Interesting article by Amber Leigh Turner for TheNextWeb.com. Check it out 😊

A few important things to keep in mind when developing mobile applications. Check out this blog post submitted by Amy Rivers.

Our everyday encounters with with good and bad experiences can be leveraged as part of an ongoing UX education.