Product Leader · UX Design Leader(AF — 00) ©2026

I design products people understand.

23+ years designing and leading products for healthcare, SaaS, and consumer brands. Founder of Create Ape, a 70-person design agency.

Trusted byAbbottAmerican ExpressSonyZyngaBCGLynda.comFountain Life
(AF — 02) Hello there

With 23+ years in design, I’ve collaborated with some of the world’s leading brands, including Zynga, Sony, Abbott, and American Express.

My journey has been all about transforming ideas into engaging and intuitive digital experiences, combining creative vision with strategic execution.

Whether it’s leading a project from concept to launch or refining an existing product, I bring the judgment to make it make sense, and the craft to ship it.

More about me →
(AF — 04) What people say

“If you need a designer who brings senior judgment and just handles it, hire Al.”

Brien Stelzer · COO, Everkind
Alessandro FardProduct Leader · 23+ years
(AF — 00) ©2026

I design productspeople understand —for healthcare, SaaS & consumer brands.

23+years
13case studies
6industries
Selected clients & collaborations
Zynga✳Sony✳Abbott✳American Express✳BCG✳Lynda.com✳Manic Panic✳U.S. Dept. of Veterans Affairs✳FileJet✳Apria✳
(AF — 01) Selected work

Case studies

Research, redesigns, and design systems for teams that needed their product to make sense to the people using it.

(AF — 02) Hello there

With 23+ years in design, I've worked with Zynga, Sony, Abbott, and American Express, turning ideas into intuitive products and leading them from concept to launch.

01Product design
02UX/UI design
03Team building + leadership
04Strategy
05Branding + marketing
(AF — 03) What people say
01 / 10
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